Guelph United FC names Paul Martin as new General Manager
Guelph United FC is thrilled to announce the appointment of Paul
Martin as the club’s new General Manager heading into the 2027
season.
Bringing a dynamic blend of high-performance soccer acumen and commercial executive leadership, Martin steps into the role to oversee club operations, strategic growth, and commercial development across Guelph United’s Ontario Premier League (OPL) teams and youth programming. Martin brings a modern, player-first perspective to managing GUFC’s organization pathway.
With deep roots across the Canadian soccer landscape, Martin’s previous technical background includes leadership roles as First Assistant Coach at Trent University, Head Coach at Masters OPL3 and Pickering FC League 1 Men’s Program, giving him direct insight into building winning player pathways on and off the pitch.
Complementing his touchline experience, Martin previously served as a Board Member of Canada Soccer, giving him valuable perspective into player development standards, risk management, governance, and club administration.
Beyond soccer operations, Martin is the principal of Hi Profile, a business and marketing consultancy specializing in brand development, digital media, and strategic planning. Having collaborated on marketing and media projects with notable corporate partners including; Allied Global Marketing, Bell Media, Sun TV, Corus Entertainment, CanWest MediaWorks, and Deloitte & Touche to name a few. Martin looks forward to applying that operational and promotional experience locally to support Guelph United’s community engagement and local partner relationships.
“Paul brings more than 20 years of soccer, marketing, and business management experience to our club. We are very pleased to have someone come on board who pairs an extensive business background with proven soccer technical leadership.”
“I’m excited to join Guelph United and get to work. The club has built a great foundation and an authentic connection to the community. My focus is on providing reliable day-to-day operational support for our staff and players while building sustainable local partnerships and youth programs that strengthen the club’s presence across Guelph.”
Guelph United welcomes Martin to the organization as leadership preparations begin for the upcoming 2027 campaign.